‘Google adwords’, as we all know these are the ones that we get to see at the right hand column of the Google search result page. These are actually advertisements, which are not dependent on the algorithm or formulae created by Google to appear on the page1 of the search result page. One simply needs to buy adwords or adpacks in order to put them up there. If one can make his advertisement an eye-catcher, it will attract more people to open this page rather than the search result page appearing at the top. I was amazed to know that we need to bid for the number of clicks for which we are buying that adpack. Now, if the profit margin of the product is high then people do have the scope to take back a few bucks. But this article acquainted me with the real scenario on low-profit margin products where the cost of investing in buying these ads exceeds the returns that they make out of it. Really, never knew so much about adwords!