Apart from google adwords, These are the Adword ads that people have on their own websites (same as they appear on the Google search page). Adsense has nothing to do with the topic of this article, but I thought I'd better mention it in case you heard the term and got confused.
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.
So, adsense is also essential along with adwords and both are ways of generating money for the website.
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